Page 52 - Regional Services Plan 2016/19

Initiative
Milestone/Date
Responsibility
Develop a Midland Breastfeeding Framework to inform and prioritise breastfeeding initiatives in the Midland region
The framework will include:
 an overview of literature
 New Zealand and Midland research findings
 quantitative breastfeeding data
 qualitative feedback from Midland’s women and maternity and WCTO health care
providers (focus groups, semi-formal interviews, surveys)
 learning from existing breastfeeding activity within DHBs of the Midland region
The framework will influence the following key overarching themes for breastfeeding in
the Midland region that:
 supports, protects and celebrates breastfeeding in the community
 provides quality support services for women to overcome breastfeeding challenges
 has maternity and community services that follow best practice breastfeeding
standards
Key themes will be underpinned by specific priorities and can add value to the current and future work plans, and also support information sharing and learning across DHBs in the Midland region. The framework may be of interest to anyone working directly or have an influence on services provided for young children, women through pregnancy and families.
Midland Breastfeeding App – BreastFedNZ – 10,000 downloads of the App is achieved (currently at 4,500)
 Interest in the App content is maintained
o social media management continues
o Midland breastfeeding friendly accredited spaces added
o WCTO and pregnancy and parenting service providers added
o issues and barriers to breastfeeding identified in focus groups of Midland
breastfeeding framework are addressed, where applicable  Post-implementation
o evaluation of effectiveness and uptake (12 month mark: September 2016) o content is reviewed against topics of smoke free pregnancies, safe sleeping,
mental health messages, alcohol and drugs, maternal nutrition, immunisation, etc o increased visibility of Māori breastfeeding women, partner and whanau support in
app, website, and resources
 Implement the ‘Midland Use of Donor Breastmilk Protocol’
NZ Health Strategy strategic themes alignment: people-powered, closer to home, value and high performance, one team, smart system
*key MMAG output
Q1-Q4 2016/17
Q1-Q4 2016/17
Q2 2016/17
MMAG;
Midland Population/Public Health Units;
Midland Māori Health Services;
CHAG;
Midland DHBs
1: Improve Māori health outcomes
2: Systems integration across continuum of care
3: Improve quality across all regional services
4: To build the workforce
5: Improve clinical information systems
6: Best value for public health systems resources
Initiative
Milestone/Date
Responsibility
Smokefree pregnancies
 Explore training video demonstrating a discussion of benefits of a smokefree pregnancy, how to incorporate the use of a CO monitor into a consultation (note: CO monitors were distributed as part of MMAG’s 15/16 work plan)
 Smoke Free Pregnancy Tupeka Kore Framework (Waikato MQSP initiative) – look to implement across Midland maternity providers (to be confirmed by Waikato MQSP/ Māori Health Team and Midland DHBs)
NZ Health Strategy strategic themes alignment: people-powered, closer to home, value and high performance, one team, smart system
Q1 2016/17 Q2 2016/17
MMAG;
Midland Māori Health Services;
Public Health Units; Midland DHBs
1: Improve Māori health outcomes
2: Systems integration across continuum of care
3: Improve quality across all regional services
4: To build the workforce
5: Improve clinical information systems
6: Best value for public health systems resources
Initiative
Milestone/Date
Responsibility
Sudden Unexpected Death in Infancy (SUDI)
 Undertake a three yearly review the Midland Safe Infant Sleeping (Birth – 1 Year) policy, update safe sleep e-learning package on Moodle
 Audit against the Midland Safe Infant Sleeping (Birth – 1 Year) protocol (note regional protocol due for review 2017).
NZ Health Strategy strategic themes alignment: people-powered, closer to home, value and high performance, one team, smart system
Q1 2016/17 Q2 2016/17
MMAG;
Midland Māori Health Services;
Public Health Units; Midland DHBs
1: Improve Māori health outcomes
2: Systems integration across continuum of care
3: Improve quality across all regional services
4: To build the workforce
5: Improve clinical information systems
6: Best value for public health systems resources
52
INITIATIVES OF REGIONAL NETWORKS AND CLINICAL ACTION GROUPS